Marketing Glossary
What does that mean?
Here is a collection of definitions of unique terms used in direct marketing, particularly in the domain of mailing lists.
A
application service provider (ASP)
B
C
chi-square automatic interaction detection (CHAID)
coding accuracy support system (CASS)
controlling assault of non-solicited pornography and marketing (CAN-SPAM)
D
direct marketing association (DMA)
E
electronic data interchange (EDI)
F
G
H
I
K
L
M
mediamark research, inc. (MRI)
N
national change of address (NCOA)
north american industry classification system (NAICS)
O
P
personalized uniform resource locator (PURL)
presort accuracy verification and evaluation (PAVE)
Q
R
really simple syndication (RSS)
recency frequency monetary value (RFM)
S
search engine optimization (SEO)
search engine results page (SERP)
sectional center facility (SCF)
small office home office (SOHO)
standard industrial classification (SIC)
subscription account number (SAN)
T
U
uniform resource locator (URL)